Product
Marketing
Product marketing is a dynamic discipline focused on promoting and positioning a specific product within the market to maximize its success. It involves a comprehensive understanding of the product's unique features, target audience, and competitive landscape. Through my efforts, I've collaborated with various teams, including product development, sales, and operations, to create compelling messaging and promotional strategies. Our goal is to effectively communicate the value proposition of the product, highlight its benefits, and differentiate it from competitors. From crafting engaging content to conducting market research, product marketing plays a pivotal role in driving customer awareness, influencing purchasing decisions, and ultimately ensuring the product's successful adoption in the market.
Lab Alley
Lab Alley provides essential chemicals to make a better world. Their goal is to supply daily-use essential food and plant-based natural organic chemicals – on-budget and on-time, every time. They ship high purity chemicals and ingredients to our valued customers who are making a difference in all industries. They are also a three time INC 5000 list honoree.
Mount Palomar Winery
Mount Palomar Winery has recently undertook the planting of 55 new acres of vineyard including varietals such as Chardonnay, Vermentino, Fiano, Aglianico, Nero d’Avola, and Cabernet Sauvignon. Currently, Mount Palomar winery farms 18 acres of estate grown varietals including Sangiovese, Carménère, Cabernet Franc, Cinsaut, Viognier, Palomino, Pedro Ximenez, Petite Sirah, Primitivo, and Riesling.
